
A Study on Moderating Effects of the Consumer's Cognitive Style among VMD, Relationship Quality and Brand Loyalty
Author(s) -
강연심
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.4.29
Subject(s) - brand loyalty , psychology , advertising , quality (philosophy) , loyalty , style (visual arts) , business , marketing , art , philosophy , epistemology , literature