Open AccessThe Effects of Social Commerce Characteristic on Purchasing Intention According to Construal Level
Author(s) -
Kil-hyung Lee,
KimTaeHyun
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.4.181
Subject(s) - construal level theory , purchasing , self construal , psychology , business , advertising , social psychology , marketing , sociology , interdependence , social science
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