Open AccessA Study on the Moderation Effect of Self-Regulatory Mode on the Influence of Demonstrative Ad. Appeal on Consumers’ Attitudes
Author(s) -
woo jeong sook,
Chang Dong Ryun,
Jun Sang Yeo
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.4.123
Subject(s) - demonstrative , moderation , appeal , psychology , advertising , social psychology , business , political science , philosophy , law , linguistics