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A Case Study of University Brand Positioning
Author(s) -
YongJae Lee
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.3.99
Subject(s) - business , advertising