Open AccessCase Study on Package Design Strategy for Effective Brand Management
Author(s) -
Hyunchang Kwon
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.3.273
Subject(s) - package design , business , brand strategy , computer science , manufacturing engineering , process management , brand management , advertising , engineering