Open AccessThe Moderating Role of Self-Control in the Effect of Quantity limitation Ad on Purchase Intention
Author(s) -
한맑음,
Seung-Hee Choi,
Jun Sang Yeo
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.3.163
Subject(s) - psychology , control (management) , advertising , social psychology , business , computer science , artificial intelligence