Open AccessThe Moderating Role of Self-Control in the Effect of Quantity limitation Ad on Purchase Intention
Author(s) -
한맑음,
Junsang Yeo,
CHOI SEUNG HEE
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.3.163
Subject(s) - psychology , control (management) , advertising , social psychology , business , computer science , artificial intelligence
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