Open AccessInfluences of Mental Simulation, Temporal Distance, Thinking Style on Advertising and Brand Evaluation
Author(s) -
Mintaek Kwon,
Hojung Lee
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.2.97
Subject(s) - advertising , style (visual arts) , psychology , mental model , business , art , cognitive science , visual arts