Open AccessEffects of Ambiguous Brand Name on Consumer's Product Preference
Author(s) -
이지윤,
박지환
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.2.61
Subject(s) - advertising , brand names , preference , business , product (mathematics) , brand preference , marketing , brand awareness , mathematics , economics , microeconomics , geometry
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