Open AccessEffects of Ambiguous Brand Name on Consumer's Product Preference
Author(s) -
Jiyun Lee,
Park Ji Hwan
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.2.61
Subject(s) - advertising , brand names , preference , business , product (mathematics) , brand preference , marketing , brand awareness , mathematics , economics , microeconomics , geometry