Open AccessA Study on Local Branding by Utilizing Traditional Culture Resources
Author(s) -
Choi Soo-Wung,
Kang MinHee
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.2.173
Subject(s) - business