Open AccessA Study on the Repositioning Strategy by Chicken Brand Revitalization
Author(s) -
Shin Jae-Wook
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.95
Subject(s) - business , brand strategy , advertising , brand equity