Open AccessThe Effect of Humor Expression of FCB Grid on Consumer Response
Author(s) -
Yan Hong,
Youngju Jin
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.83
Subject(s) - expression (computer science) , grid , advertising , psychology , business , mathematics , computer science , geometry , programming language