Open AccessThe Effect of Humor Expression of FCB Grid on Consumer Response
Author(s) -
홍영일,
진용주
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.83
Subject(s) - expression (computer science) , grid , advertising , psychology , business , mathematics , computer science , geometry , programming language
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