Roles of Referencing Types and Types of Advertising Messages on Woman’s Product Evaluation
Author(s) -
Nak Hwan Choi,
배청청,
김민지
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.5
Subject(s) - advertising , product (mathematics) , product type , business , computer science , mathematics , programming language , geometry
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