
Roles of Referencing Types and Types of Advertising Messages on Woman’s Product Evaluation
Author(s) -
Nak Hwan Choi,
Min Ji Kim,
배청청
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.5
Subject(s) - advertising , product (mathematics) , product type , business , computer science , mathematics , programming language , geometry