Open AccessA Study of Local Television Channels’ Brand Communication Strategies in China
Author(s) -
Hyeong-Yeon Jeon,
한인혜
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.27
Subject(s) - advertising , china , business , telecommunications , computer science , geography , archaeology