Open AccessThe Role of Brand Personality on the Relationship Between Brand Attachment Styles and Factors Promoting Relationship
Author(s) -
Mintaek Kwon,
Kwang Jin Na
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.215
Subject(s) - psychology , personality , advertising , social psychology , attachment theory , business
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