Open AccessEffects of the Point Exhaustion Type of Mobile Reward App on Users' Preference, Satisfaction and Usage Intention
Author(s) -
SooJeong Kim,
한맑음,
Kil-hyung Lee
Publication year - 2014
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.143
Subject(s) - preference , mobile apps , psychology , point (geometry) , social psychology , advertising , computer science , business , world wide web , statistics , mathematics , geometry
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