Open AccessEffects of the Point Exhaustion Type of Mobile Reward App on Users' Preference, Satisfaction and Usage Intention
Author(s) -
Soo-Jeong Kim,
Kil-hyung Lee,
한맑음
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.143
Subject(s) - preference , mobile apps , psychology , point (geometry) , social psychology , advertising , computer science , business , world wide web , statistics , mathematics , geometry