Open AccessInfluence of Affordance characteristics of Advertisement based on Augmented Reality on User's Flow and AD Attitude
Author(s) -
조용재
Publication year - 2014
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2014.12.1.123
Subject(s) - affordance , augmented reality , advertising , flow (mathematics) , psychology , human–computer interaction , computer science , business , internet privacy , mathematics , geometry