Open AccessThe Effect of Product types and Message claim types for Food advertising on Attitude toward Brand
Author(s) -
Youngju Jin,
Jaewoong Yoo
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.5.5
Subject(s) - advertising , product type , product (mathematics) , business , marketing , mathematics , computer science , geometry , programming language