Open AccessAnalysis of Relevance among Emotional Design Elements of Smartphone Website, Brand Preference and Brand Loyaltyn
Author(s) -
Young-Seok Kim,
Byoung Guk Jeong
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.5.333
Subject(s) - advertising , relevance (law) , preference , brand preference , psychology , business , brand awareness , mathematics , political science , statistics , law