Open AccessA Study on the Effects of Socialtainer's F-factor on Social Responsibility Activities - Focused on Triangular Theory of Desire -
Author(s) -
Kil-hyung Lee,
Min Joung Kim
Publication year - 2013
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.5.253
Subject(s) - psychology , social psychology , social responsibility , political science , public relations
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