Open AccessOn the Effect of Scarcity Message in Online Banner Ad and Hyperopia on Consumer’s Attitude
Author(s) -
한맑음,
Junsang Yeo,
류명식
Publication year - 2013
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.5.155
Subject(s) - banner , scarcity , advertising , psychology , business , economics , microeconomics , geography , archaeology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom