Open AccessOn the Effect of Scarcity Message in Online Banner Ad and Hyperopia on Consumer’s Attitude
Author(s) -
한맑음,
Ryu Myeong Sik,
Jun Sang Yeo
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.5.155
Subject(s) - banner , scarcity , advertising , psychology , business , economics , microeconomics , geography , archaeology