Open AccessCase Study on Brand Design Development for Building an Effective Brand Identity - Focused on Building of Mask Pack Brand Design -
Author(s) -
Hyunchang Kwon
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.5.117
Subject(s) - brand identity , advertising , brand awareness , business , brand management , brand strategy , brand extension , marketing , identity (music) , architectural engineering , engineering , aesthetics , art