Open AccessEffect of Art Infusion into Package by Brand Concept Types on Brand Evaluation - Focus on Differences Art Image Fitness -
Author(s) -
Yeohoon Han
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.4.51
Subject(s) - brand image , package design , focus (optics) , advertising , image (mathematics) , psychology , business , computer science , marketing , engineering drawing , engineering , artificial intelligence , physics , optics