Open AccessA study on brand and package design for private brand.
Author(s) -
SungWhan Chung
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.4.221
Subject(s) - package design , advertising , business , private label , marketing , brand equity , engineering , manufacturing engineering