Open AccessDevelopment of Measurement Scales for Brand Storytelling Components Quality
Author(s) -
Soow-A Choi,
Hwang Yun-yong,
Kwang Jin Na
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.4.161
Subject(s) - storytelling , quality (philosophy) , business , computer science , art , physics , narrative , literature , quantum mechanics