Open AccessEffects of Multi-dimensional Brands Elements on Customer's Preference - Focus on brand coffee chains -
Author(s) -
Wei Gao,
Kimjunkyo
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.4.137
Subject(s) - business , preference , advertising , focus (optics) , brand preference , marketing , brand awareness , mathematics , physics , statistics , optics