Open AccessA Comparative Study on Consumers Shopping Styles for Successful Regional Strategy for Brands Entering China Market - Focused on Beijing and Shenzhen Regions -
Author(s) -
Jee Hee Baek,
Han Na Bang,
Jin Zhen-hua
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.4.103
Subject(s) - beijing , china , business , advertising , chinese market , marketing , geography , archaeology