Open AccessA Study on an Effects of Advertising Layout Type on Consumers' Memory and Attitude - Focused on On-line Advertising in Fashion Magazines-
Author(s) -
Hwangsunjung,
Il Kim
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.3.5
Subject(s) - advertising , line (geometry) , business , psychology , mathematics , geometry