Open AccessA Case Study on Brand Management using the Social Media - Focus on the fashion brand ‘Louis Quatorze’'s KAKAO Talk Plus
Author(s) -
김유진,
김지선
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.3.215
Subject(s) - advertising , focus (optics) , business , brand management , brand equity , optics , physics