Open AccessThe Effect of Design Identification on Brand Loyalty
Author(s) -
Hwang Yun-yong,
Kwang Jin Na
Publication year - 2013
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.3.159
Subject(s) - identification (biology) , brand loyalty , loyalty , business , advertising , marketing , biology , botany
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