Open AccessA Study on the brand renewal impact on the brand image - Focused on Jeon-Buk Bank -
Author(s) -
임미라,
SungWhan Chung
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.3.123
Subject(s) - brand image , advertising , business