Open AccessThe Effects of Product Involvement and Country Image on the Consumer's Attitudes towards the Brand - With Particular Reference to Import Beef Brands -
Author(s) -
Chull Young Yi,
Kim Eun Ah,
안상일
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.2.57
Subject(s) - advertising , business , product (mathematics) , brand image , marketing , country of origin , commerce , mathematics , geometry