Open AccessScales on Value Expectation to The Olympics and The Sense Of Belonging to a Community as Motivators for Building Local Brands' Identities
Author(s) -
Chulho Kim
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.2.149
Subject(s) - sense of community , advertising , value (mathematics) , business , marketing , aesthetics , sociology , social psychology , psychology , mathematics , art , statistics