Open AccessImpact of Celebrity Professor Credibility on Attitude toward Brand of University
Author(s) -
Youngju Jin,
Jaewoong Yoo
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.1.5
Subject(s) - credibility , advertising , psychology , business , marketing , political science , law