Open AccessAn Improvements of the Brand Subject in IMC(Integrated Marketing Communications) Environment
Author(s) -
신동재,
Kimjunkyo
Publication year - 2013
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.1.42
Subject(s) - integrated marketing communications , subject (documents) , business , marketing , advertising , marketing communication , computer science , marketing management , relationship marketing , world wide web