Open AccessResearch About Cross-Media Online Word-of-Mouth Effects on Self-Efficacy - Focusing on PSY's Gangnam Style -
Author(s) -
Kil-hyung Lee,
Min Jeung Kim
Publication year - 2013
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2013.11.1.185
Subject(s) - style (visual arts) , word of mouth , advertising , psychology , art , business , literature
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