Open AccessA Study on the Differentiation Strategy for Brands through Label Design Renewal - Focused on the OB Beer Brand -
Author(s) -
Choi Albert Young,
구범모
Publication year - 2012
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.4.203
Subject(s) - advertising , business , brand identity , brand strategy , brand extension , marketing , brand awareness , brand management