Open AccessA Study on Symbolism of Typography for the Brand Logotype Design - Focusing on the Examples of Renewal of Franchise COBACO -
Author(s) -
Shin Jae-Wook,
Song Tae Ran
Publication year - 2012
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.3.87
Subject(s) - typography , franchise , advertising , art , aesthetics , brand identity , business , marketing , visual arts