Open AccessReverse Transfer Effects of University Promotion of Celebrity on Personal Brand Image - In terms of Celebrity and Personal Brand Image -
Author(s) -
Jaewoong Yoo,
Youngju Jin
Publication year - 2012
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.3.197
Subject(s) - brand image , advertising , promotion (chess) , psychology , image (mathematics) , business , computer science , political science , computer vision , politics , law