Open AccessReverse Transfer Effects of University Promotion of Celebrity on Personal Brand Image - In terms of Celebrity and Personal Brand Image -
Author(s) -
유재웅,
진용주
Publication year - 2012
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.3.197
Subject(s) - brand image , advertising , promotion (chess) , psychology , image (mathematics) , business , computer science , political science , computer vision , politics , law
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