Open AccessThe Effect of 3-Dimensional Expression of Signage as Store Identity Element on Store Image and Consumer Attitude - Focused on China Market-
Author(s) -
Eun Jeong Kim,
김호월,
라꼬바 옥사나
Publication year - 2012
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.3.171
Subject(s) - china , signage , advertising , element (criminal law) , business , identity (music) , expression (computer science) , image (mathematics) , marketing , aesthetics , computer science , political science , art , computer vision , law , programming language