Open AccessImpact of Endorsers' Body Exposure, Consumers' Gender and Body-esteem on Advertising Effectiveness - Comparative Study between Celebrity Endorser and Typical Consumer -
Author(s) -
Nam Inyong,
박경미
Publication year - 2012
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.3.159
Subject(s) - advertising , business , marketing , psychology