Open AccessThe Mediating Roles of Brand Engagement in Self-Concept and Preference Fluency on Positive Behavioral Intention
Author(s) -
Nak Hwan Choi
Publication year - 2012
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.2.5
Subject(s) - fluency , psychology , preference , brand engagement , social psychology , processing fluency , cognitive psychology , computer science , microeconomics , economics , mathematics education , world wide web , social media
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