Open AccessA Study on the Effect of the Visual Factors of the Package Design on the Purchase Desires of the Consumers - Focusing on the B2B Food Products -
Author(s) -
Mi Sun Kim
Publication year - 2012
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.1.257
Subject(s) - package design , advertising , marketing , psychology , business , engineering drawing , engineering
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