Open AccessA Study on the Creative Strategy of Brand Repositioning - Comparative Method of URSA and Bacchus Ad. -
Author(s) -
Hye Shin Ahn
Publication year - 2012
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2012.10.1.131
Subject(s) - business , economic geography , geography