Open AccessThe Effects of PR Issue Corporate Advertising, CSR Advertising, and Product Advertising on Consumer Attitude
Author(s) -
Jaewoong Yoo,
Youngju Jin
Publication year - 2011
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2011.9.3.95
Subject(s) - advertising , business , corporate social responsibility , product (mathematics) , advertising campaign , marketing , public relations , political science , mathematics , geometry