Open AccessInfluences of Message Appeals in Hospital Advertising on Attitudes toward the Ad and the Brand
Author(s) -
Chull Young Yi,
우예순
Publication year - 2011
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2011.9.3.277
Subject(s) - advertising , business , psychology