Open AccessA Study on Core Competencies for The Valuation of Character Brand
Author(s) -
Jung Hee Yi
Publication year - 2011
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2011.9.3.203
Subject(s) - core competency , valuation (finance) , business , character (mathematics) , brand equity , core (optical fiber) , marketing , advertising , computer science , mathematics , telecommunications , accounting , geometry