Open AccessA Study on the Effects of Various Facets of Hallyu, “the Korean Wave,” on Perceptions of Korea's National Brand
Author(s) -
이창현,
정석균
Publication year - 2011
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2011.9.1.5
Subject(s) - korean wave , advertising , perception , business , psychology , neuroscience
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