Open AccessImpact of Brand Commitment on Brand Equity: A Conceptual Framework
Author(s) -
Priyanka Kaushik,
Harmeen Soch
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6si5/05
Subject(s) - brand equity , brand management , business , conceptual framework , brand awareness , marketing , corporate branding , brand extension , advertising , sociology , social science