Open AccessConsumer Behaviour Towards the Purchase Decision of Two - Wheeler - A Qualitative Analysis
Author(s) -
Poornima Jyoti Singh,
Balgopal Singh
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6i2(3)/12
Subject(s) - qualitative analysis , advertising , marketing , business , computer science , qualitative research , sociology , social science