Open AccessRetailers’ Vs Customers’ views on usage of Sales Promotion as Communication tool
Author(s) -
Hemant Katole
Publication year - 2019
Publication title -
international journal of management studies
Language(s) - English
Resource type - Journals
eISSN - 2249-0302
pISSN - 2231-2528
DOI - 10.18843/ijms/v6i1(5)/03
Subject(s) - business , sales promotion , promotion (chess) , marketing , advertising , sales management , politics , political science , law